WHAT IS GROWTH HACKING REALLY?
A term misunderstood and abused almost as much as religion.
A mindset, a tactic & a strategy that shapes today's fastest growing tech companies
When searching the web for what growth hacking is you find almost as many explanations and theories as if you google for the holy grail. You'll read about growth hacking being a magical fertilizer for business growth and then you have others branding growth hacking as only being a buzzword while they are maybe just scared of something new that threatens their current world views.
In the past 5 years I talked to all kinds of people with different opinions and backgrounds, crunching through all growth related books and events suddenly popping up everywhere and most importantly, building a growth team and testing all of it to really find out what works and what doesn’t.