COMMON MISTAKES WHEN DOING OUTBOUND.
#1
Looking up data manually
The most valuable thing is time. If you have your sales team invest time into looking up contacts and trying to find emails, then this is probably one of the most costly things you can do. Why not have an engine for this?
#2
There are many databases and other tools out there that promise to provide good leads for you. For a start, that's good, but soon enough no data is available anymore and also no data is to be found for your specific Ideal Customer Profiles.
#3
Creating chaos or getting blocked
When doing outbound at scale, we talk about engaging with several thousands of contacts per month. When done wrong, too fast you'll find yourself with many duplicate leads, poor quality, or even a blocked domain. Once you're there, it's hard to get back.
Using cheap tools to
get contact information
AUTOMATION IS KEY - BUILD ON META-LEVEL.
The biggest cost driver of the whole process is your team's time. It's not efficient to have them search for leads to build lists. We build a META-level engine while each operational task is either fully streamlined or outsourced to specialists who work better for less than your own team. The only thing your reps should be focused on is composing crisp messaging and converting prospects who show interest.
Write personalised messaging and automate the email sequence
Enrich contact data with a systemised process and ensure top quality and alignment with your CRM
Watch first leads come in and continue to experiment to improve results
Scrape and mine account data freshly from the web
Set clear targets for what companies to go after
INTEGRATED, FLEXIBLE, AND TOP-NOTCH QUALITY AT SCALE.
Doing a little outbound is easy. But doing it on a large scale is another game. To engage with thousands of contacts per month, you need to make sure you integrate with your CRM to avoid ending up in data chaos, and your data needs to be of high quality to always stay below a 5% bounce rate to avoid being blacklisted. What we are building is a machine that allows you to do just that, while remaining flexible and adapting to different audiences, buyer personas or geographies on the fly.
LEARN FROM PEOPLE THAT HAVE DONE IT BEFORE.
While outbound can be a very efficient channel, many pitfalls and mistakes can lead to either low conversion, complete inefficiency, or in the worst case, even getting your domain blocked. We’ve done this with many scale-ups before and help you to master all these challenges and provide you with a modern, high-scale engine right from the start.
“RGH is built by people who have been in operational roles and had to continuously deliver results in hyper growth startups. That's what makes it such a pleasure to work with them. Experts, pragmatic and adapting quickly. I cannot imagine a more capital efficient way for an early stage startup to accelerate growth”
Andreas Brenner, Co-Founder and former CEO Avrios, Co-Founder & CEO Jua.ai
THE PROGRAM OUTCOME
After going through this program you will have a high scale outbound engine customised to your company and needs which will:
Provide several thousands of contacts per month for your specific Ideal Customer Profiles
Operate with quality at scale, sourcing the exact info you need while remaining below 5% bounce rate
Be integrated with your CRM to have clean data and stay in control
Be manageable by a junior sales or marketer at your company with minimum time efforts as most of the work is automated or outsourced
Be flexible, to use it for demand testing, sales scaling, pre-warming event leads or even hiring
40%+ Opportunities from outbound engine.
Today, we rely heavily on this channel and generate lots of new opportunities.
I recommend this program to any company that is tired of cold calling and wants to learn a new, much more effective way of cold outreach.
Robin Wagner
Marketing Specialist
emonitor
25 Meetings per month
With RGH we managed to install a high-scale outbound engine that enables us to engage with hundreds of targeted accounts each month and produce a steady 25 Meetings from it - This took our sales activities to a new level.
Gabriel Riedo
COO
beUnity
25 Meetings booked within few weeks.
RGH greatly helped in setting up our first outbound campaigns. By closely accompanying us in the implementation of the tools and their optimization, we were able to get our first meetings with prospects and find our first clients in a matter of weeks.
Chrarline Thiery
Digital Marketing
Roseframework