BUILD A HIGH-SCALE OUTBOUND ENGINE THAT CONVERTS
Stop using free and cheap outbound tools that take a lot of time and create an automated outbound engine that really scales, converts and hardly takes any resources from your team.
COMMON MISTAKES WHEN DOING OUTBOUND.
#1
Looking up data manually
The most valuable thing is time. If you have your sales team invest time into looking up contacts and trying to find emails, then this is probably one of the most costly things you can do. Why not have an engine for this?
#2
There are many databases and other tools out there that promise to provide good leads for you. For a start, that's good, but soon enough no data is available anymore and also no data is to be found for your specific Ideal Customer Profiles.
#3
Creating chaos or getting blocked
When doing outbound at scale, we talk about engaging with several thousands of contacts per month. When done wrong, too fast you'll find yourself with many duplicate leads, poor quality, or even a blocked domain. Once you're there, it's hard to get back.
Using cheap tools to
get contact information
AUTOMATION IS KEY - BUILD ON META-LEVEL.
The biggest cost driver of the whole process is your team's time. It's not efficient to have them search for leads to build lists. We build a META-level engine while each operational task is either fully streamlined or outsourced to specialists who work better for less than your own team. The only thing your reps should be focused on is composing crisp messaging and converting prospects who show interest.
Write personalised messaging and automate the email sequence
Enrich contact data with a systemised process and ensure top quality and alignment with your CRM
Watch first leads come in and continue to experiment to improve results
Scrape and mine account data freshly from the web
Set clear targets for what companies to go after
INTEGRATED, FLEXIBLE, AND TOP-NOTCH QUALITY AT SCALE.
Doing a little outbound is easy. But doing it on a large scale is another game. To engage with thousands of contacts per month, you need to make sure you integrate with your CRM to avoid ending up in data chaos, and your data needs to be of high quality to always stay below a 5% bounce rate to avoid being blacklisted. What we are building is a machine that allows you to do just that, while remaining flexible and adapting to different audiences, buyer personas or geographies on the fly.
LEARN FROM PEOPLE THAT HAVE DONE IT BEFORE.
While outbound can be a very efficient channel, many pitfalls and mistakes can lead to either low conversion, complete inefficiency, or in the worst case, even getting your domain blocked. We’ve done this with many scale-ups before and help you to master all these challenges and provide you with a modern, high-scale engine right from the start.
"If I were ever to start another business, I would hire RGH to walk the founding team through the process before I even try to raise funds."
Steven Goodman, Biz Dev at Climeworks
“Great guidance, structure, support, encouragements, expertise and experience that RGH brought to our table. Besides that, it was very nice, easy-going, understandable, critical and reliable to work together!"
Thomas Suter
CEO
CoffeeCall
"RGH's program has had an immediate impact on our day-to-day business. Although much of the business impact will follow in the months ahead, the ROI was already positive by the end of the program."
Patrick Elsa
Co-Founder & CEO
beUnity
Chris Viatte
CEO
MILA
“RGH’s Team is a rock star when it comes to growth hacking. RGH helped us to create the right foundation to accelerate our business. It has been a game changer for our way of working. I highly recommend to participate in the program.”
THE PROGRAM OUTCOME
After going through this program you will have a high scale outbound engine customised to your company and needs which will:
Provide several thousands of contacts per month for your specific Ideal Customer Profiles
Operate with quality at scale, sourcing the exact info you need while remaining below 5% bounce rate
Be integrated with your CRM to have clean data and stay in control
Be manageable by a junior sales or marketer at your company with minimum time efforts as most of the work is automated or outsourced
Be flexible, to use it for demand testing, sales scaling, pre-warming event leads or even hiring