WHY GOING PRODUCT-LED?
Product-Led Growth (PLG) is a go-to-market strategy that relies on using your product as the main vehicle to acquire, activate, and retain customers. While PLG is already a must do in B2C SaaS, it also became best practice for high-growth B2B SaaS companies.
Land and expand
By closing teams and departments fully automated through a PLG approach, businesses can infiltrate larger accounts and expand from within like a virus. What's better than closing a large deal with the argument that half of the workforce is already using your tool?
How can it be that some companies make 50M ARR with less than 50 people? By focusing your entire acquisition through your product you automate big parts of what is done manually otherwise and also shorten the sales cycle substantially as the product does the work for you.
Reduced willingness to pay for technology; increasing cost of paid channels; enterprise buyers expecting to test your product. No matter what you do, these trends are currently happening. If you don't adapt to these changes, difficult times will be ahead of you.
Substantially lower customer acquisition costs
Adapt to the changing
FOLLOW A PROVEN PROCESS TO NAIL IT FROM THE GET-GO.
Follow a proven process to cover all the key steps when deploying a product-led model and confidently lead the change to get it right from the first time.
Build highly effective onboarding that converts
Build a Product-Led organization
Identify the right pricing strategy
Analyse which Product-Led Model will be the right one or you
Identify what your users really want to achieve
Build the needed foundation to go Product-Led
UP-SKILL YOUR ENTIRE ORGANIZATION.
To implement a Product-Led Model successfully it really takes your entire company. With our knowledge platform we educate your entire team and help you build the necessary culture and structures to become a truly product-led organization.
LEARN FROM PEOPLE THAT HAVE DONE IT BEFORE.
Going product-led is one of the most difficult things to do. If done wrong, it can do more harm than good to your business. With our support, you have product-led experts by your side to help you derive custom solutions to your business and avoid costly mistakes by following best practices.
"If I were ever to start another business, I would hire RGH to walk the founding team through the process before I even try to raise funds."
Steven Goodman, Biz Dev at Climeworks
HOW THE PROGRAM WORKS.
The program starts with an in-depth assessment of your company and its current challenges. Then our findings are presented to your team and the program starts with the Kick-Off Meeting.
HANDS ON DEEP DIVE LEARNING
Get access to the resource platform and dedicate one hour every two weeks to work through the modules and their in-depth materials that cover actionable frameworks, real-world case studies, and proven systems that lead to success. Get access to templates and material you can directly use for your business.
REAL WORLD PROJECTS
At the end of each module, you will apply the newly acquired knowledge and frameworks directly in your own business. By completing each project, you build the needed foundation for your company to launch a PLG Model successfully.
Depending on your package you have different Check-in Calls with our experts during which we debrief the module and take a look at your projects and business. Together we define the next steps and you benefit from the expertise and knowledge of someone who has already done this with many startups.
Between the modules and while working on the projects, we never leave your side. You have a powerhouse to help you move as quickly as possible and a sparring partner who's at your side for any challenge. We support you through Slack or in a call for anything that prevents you from moving forward.
DOMAIN EXPERT NETWORK
The best talents are often engaged within their own ventures and barely have time to share their knowledge. Through our network of industry-leading experts, we provide access to this rare knowledge and can include such thought leaders in your projects which would hardly be possible otherwise.
"Already with the first experiments we managed to increase our website conversion by 41%! But most importantly was, that we learned the methods and frameworks needed to analyze our data."
"All in one: the program helped us to reach a new level with our business that otherwise would have taken us months to develop as a team and company"
Co-Founder & COO
“RGH’s Team is a rock star when it comes to growth hacking. RGH helped us to create the right foundation to accelerate our business. It has been a game changer for our way of working. I highly recommend to participate in the program.”
THE PROGRAM OUTCOME:
Educate and encourage everyone, across your entire business, to get on board and adopt a product-led, user-focused mindset.
Analyse which product-led model will be the best fit — and will drive the best results — for your organization.
Identify what your users truly want, and build an attractive product focused on solving true pains.
Build customised and highly effective onboarding that leads to conversions.
Learn about the different pricing strategies, and apply the one that will bring the needed results.
Make the needed structural changes and build a truly product-led organization.
Alexander Fries, Venture Capitalist
Co-Founder of Alpana Ventures
SCHEDULE A DEMO
Is This Program for Me?
The program is designed B2C or B2B Software companies that have already first users and a product that works. This is your chance to:
A proven step-by-step process to nail it from the get-go
Up-skill and educate your entire organization
Learn from people that have done it before and avoid costly mistakes