From Founders for Founders
A BULLETPROOF PROCESS TO LAUNCH YOUR BUSINESS.
Most startups fail due to a lack of product-market fit. Follow a proven step-by-step process and get coached by a serial entrepreneur to massively reduce the risk of failure, grow faster, and attract users, customers, and investors.
THE TOP 3 REASONS WHY STARTUPS FAIL.
#1
Misreading market
demands
Stop assuming anything and start validating the necessary foundation qualitatively and quantitatively before taking any step towards building a company.
#2
Don’t waste your time figuring out processes and tactics. Speed up your launch by following a proven process and leveraging ready-to-use templates and playbooks.
#3
Follow the advice of experienced entrepreneurs, avoid pitfalls, and benefit from their immense know-how when launching your company.
Running out of
time and money
Lack of
experience
OUR STEP-BY-STEP PROCESS TO LAUNCH SUCCESSFULLY.
STEP 1 - MARKET IDENTIFICATION
Identify an attractive market and the ideal customer profiles to go after.
Key outcomes:
-
Assess the market potential for your business idea
-
Define an early ideal customer profile to start with
-
Identify your potential buyer personas and formulate a first point of start
STEP 2 - IDENTIFY UNDERSERVED NEEDS
Once the market is defined, we need to qualitatively validate its underserved needs.
Key outcomes:
-
Formulate first problem hypothesis
-
Conduct structured interviews for validation
-
Create solution hypothesis
-
Qualitatively assess your first potential solution
STEP 3 - DEFINING YOUR VALUE PROPOSITION
Identify a clear niche and a specific underserved problem and test your first unique value proposition.
Key outcomes:
-
Understand the benefits your solution will provide
-
Analyze which benefits are actually unique
-
Formulate a value proposition
-
Quantitatively test your unique value proposition
STEP 4 - LAUNCHING AN MVP
Build your first minimal viable solution to prove your case as fast as possible.
Key outcomes:
-
Learn the craft of defining MVPs
-
Define the first scope for your solution
-
Start testing your solution in a professional manner
STEP 5 - IMPROVING AN MVP
Learn about rapid iterations to quickly take your MVP to the next level.
Key outcomes:
-
Apply the Build-Measure-Learn cycle to improve your MVP in a professional manner
-
Start measuring your Product-Market fit
-
Understand what it takes to finalize your product
STEP 6 - PRICING STRUCTURE
Learn a framework to define your optimal pricing strategy.
Key outcomes:
-
Understand how your cost, market, buyer persona, purchasing power and perceived product value correlate
-
Test your pricing and validate an optimal first price point
A PROGRAM DESIGNED TO GET YOU OFF THE GROUND.
“Great guidance, structure, support, encouragements, expertise and experience that RGH brought to our table. Besides that, it was very nice, easy-going, understandable, critical and reliable to work together!"
Thomas Suter
CEO
CoffeeCall
"All in one: the program helped us to reach a new level with our business that otherwise would have taken us months to develop as a team and company"
Gabriel Riedo
Co-Founder & COO
beUnity
“RGH’s Team is a rock star when it comes to growth hacking. RGH helped us to create the right foundation to accelerate our business. It has been a game changer for our way of working. I highly recommend to participate in the program.”
Chris Viatte
CEO
MILA
HERE'S WHAT YOU GET.
3-6 months intense boot camp program
A proven step-by-step process to launch your company and nail it from the beginning
A full-scale knowledge platform to train your team on the exact process and frameworks to do it successfully
All templates and resources needed saving you tons of hours and money
Coaching by true startup veterans that have done this before
Access to a large network of experts and trusted operational partners to cover all your needs
"If I were ever to start another business, I would hire RGH to walk the founding team through the process before I even try to raise funds."
Steven Goodman, Biz Dev at Climeworks
THIS PROGRAM IS PERFECT FOR...
First-time founders that want to massively reduce the risk of failure
Serial entrepreneurs that want to substantially reduce the time and money spent by leveraging existing templates and frameworks
Technical entrepreneurs that understand how important it is to validate the problem and solution first, before writing any code
Any team who wants to follow a proven step-by-step process guided by experts and not wasting time with wrong assumptions
